To make every kid feel like a hero......To bring coding down to earth with a KAPOW! Making it messy. And creative. And cool. To show mums, dads and grandparents that tech-time doesn’t have to mean screen-time. Skills like sewing, drawing or making rockets out of cardboard tubes – are all still part of the story. We’ve always believed that technology is the future. And not just for the coding wizards or the spaceship engineers. Our range of digital and physical toys combine education with play to create heroes.