Retailer of the Week: CAMP - NYC

Welcome to our Retailer of the Week feature series. A weekly feature where we sit down with our favorite retailers around the world and find out what exciting plans and events they have ahead so YOU can make the most of the experience! First up, CAMP - NYC, a magical toy store in New-York City.

Opened last Christmas, CAMP, a 10,000-square-foot toy store in New York, does more than just sell toys. Families can expect to find a variety of workshops, in-store activations and interactive areas for kids to try things out in a fun and friendly environment. The whole store is an interactive experience, equipped with everything you can think of – from game rooms to Santa’s Workshop!

We had the opportunity to sit down with one of the CAMP representatives and find out what the most exciting activities happening in their store so far were and what is coming up next.

What were some of the highlights of 2019 for CAMP?

A: We had some fabulous book readings this year (with Sandra Boynton and Jimmy Fallon) that were definitely highlighted for us. We also opened our doors on December 14th, so we are coming up on our 1 year anniversary and it has been quite the whirlwind. We are all very proud of the store and the accomplishments the brand has had thus far.

Will you have any activities this holiday season?

A: Yes! We had a new theme open up last week that is designed around the holidays.

The store will transform into a winter wonderland this holiday season, boasting a variety of interactive features themed around the North Pole. Best of all? The whole family will be able to participate in activities relating to toys and the holidays, making it fun for everyone, young and old alike.

What would be one of your biggest accomplishments this year?

A: I would say our expansion from 1 to 5 stores total by the year’s end is a very big accomplishment for us, as we only opened our doors in December 2018.

What other locations will you be opening up?

A: We are opening in Dallas, South Norwalk, CT, Brooklyn and Hudson Yards!

The opening dates are not confirmed at the moment, but make sure to follow them on Instagram to be the first to know when they’re opening in your city!

We’ve been really amazed about the experience of entering this store so, if you’re from New York and looking for a fun weekend activity for the whole family we recommend paying them a visit. You can find them at 110 Fifth Avenue, New York City.

P.S.: Among the hundreds of toys, you can find at CAMP, you’ll also be able to play and test our very own Tech Will Save Us range. Happy holiday shopping!

If you are a stockist of our products and would like to enter to win a retailer of the week feature, please contact us at and someone from our awesome sales team will be in touch shortly!