Retailer of the Week: Fog Town Toys

A small family-owned shop in Half-Moon Bay, California, Fog Town Toys is definitely a must visit if you find yourself in the area! We've had the pleasure to sit down with them to find out the exciting plans and events they have ahead so YOU can make the most of the experience!

Founder’s Lisa Cresson vision for Fog Town Toys is to enhance the lives of children and families and to engage people in their community. The toy store is a space for families to come and enjoy discovering and playing with new toys. Their focus on helping the community has also led them to hire only young adults with the purpose of teaching them about the practices of business, marketing, and child development.

But, arguably the best thing about Fog Town Toys is their dedication to source toys that focus on child development and have low environmental footprints!

We recently had the opportunity to sit down with Lisa and find out what the most exciting activities happening in their store so far were and what is coming up next.

1. What are you looking forward to most this holiday season?

Lisa: As a toy store owner, I look forward to helping people pick out the perfect gift. I especially like the challenging cases for the kids or adults who “have everything”. As a mother, I’m looking forward to participating in our holiday traditions and soaking in my daughter being another year older. I wonder how many more holidays she will want to go see the Nutcracker with me without bringing friends or go ice skating and hold hands.

2. What were some of the highlights of 2019 for you?

Lisa: This was our first year putting on a Family Adventure Night series over the summer. Once a month from June to August we had a free, family-friendly, 60-minute scavenger-hunt event filled with friends, giveaways, raffle prizes, music and more. It was a success!! We were stoked

3. If you were to name a favorite product you had in store this year, what would that be? Why?

Lisa: Our favorite products this year were: Prism Tensor 3.1 Power Kite, Sushi Go!, Mad Mattr, Artifact Puzzles, Turing Tumble and Genius Square.

4. Do you have any exciting events coming up for this year or next?

Lisa: Do we ever! Every year on small businesses Saturday, Santa visits our store from 1-3 pm! We have free hot cocoa, cookies and pictures with Santa. We also do free in-store raffles of some of the hottest toys and kids can make wish lists that we keep on file for Santa.

We also participate in the Half Moon Bay Night of Lights Parade every year. We pass out freebies and coupons and wish our community Happy Holidays.
Lastly, we do a private shopping party night for the local mother’s club. We have wine, cider and other treats and we help parents shop. We offer free toy assembly, gift wrap, and even free local delivery. We love to make our customers’ lives easier so they can spend more time enjoying their family over the holidays.

5. Lastly, do you have a special team member or employee that you’d like us to highlight this week? Why?

Lisa: That’s a toughy. I have an amazing staff. Dolores, Elizabeth, and Felicia are amazing. They authentically enjoy helping people select gifts that are tailored to the developmental needs and stage of the child being gifted. They work incredibly well together and support one another in achieving goals inside and outside of the toy store. Plus, they do a great job of keeping me accountable! Fog Town wouldn’t be what it is today without them! Thank you, ladies!!

Woohoo! Good job, ladies!

If you find yourself in the vicinity of Half Moon Bay on the 30th of November, make sure to drop by Fog Town Toys between 1 and 3pm for a meet-up with Santa himself and free hot-cocoa and cookies! Their specialised staff can also help you find the perfect gift for your children or friends based on their needs, preferences and child development stage. Fog Town Toys also offers a free gift wrapping and delivery service! All the more reasons to give them a visit!

You can find them at 330 Main St, Half Moon Bay, CA 94019, United States.

If you are a stockist of our products and would like to enter to win a retailer of the week feature, please contact us at and someone from our awesome sales team will be in touch shortly!