Retailer of the Week: Timeless Toys Chicago

A small, independent toy shop from Chicago, Timeless Toys is definitely a must visit if you find yourself in Lincoln Square this holiday season. We've had the pleasure of sitting down with one of their team-member to find out what exciting plans they have ahead so YOU can make the most out of it!

Opened in 1993, the goal of Timeless Toys‘ founders was to create a toy store that would be an urban oasis for children and families living in Lincoln Square, Chicago. Today, this vision is being kept alive by the current shopkeeper, Scott Friedland whos passion for toys and child development has made the store a magical place for all.

Their focus is on providing educational and creative play toys for all ages with the help of their knowledgeable staff who can help you find just the right gift. We’ve recently had the pleasure to sit down with Scott and find out what the most exciting things happening in their shop this year were and what is coming up next.

1. What were some of the highlights of 2019 for you?

In 2019, My staff really stepped up and ran the show!  I am in the Army National Guard and 2019 presented some challenges by being away from the store for extended periods of time.  The staff at Timeless Toys didn’t miss a beat!  We have a fantastic team here.

2. If you were to name a favourite product you had in store this year, what would that be?

My favorite toy in the store this year is Oregon Trail Handheld Game by Schylling. What I love about toys the most is the nostalgic reaction it gets from adults. The fact that something so small and simple can bring back such great memories is amazing. Oregon Trail was THE GAME during my childhood.  Just seeing the logo on the package made me smile. 

3. What are you looking forward to the most this holiday season?

I look forward to brightening peoples holidays! Here at Timeless Toys we try and make it as easy on the customers as possible. We offer free gift wrap on anything, great customer service, online ordering with the option to pick up in-store, and much more! 

4. Do you have any exciting community or store events coming up for this year or next?

We always have exciting events! We do storytime every Wednesday which will start up again in January, we have free playdays in-store and outside and we are hosting shop late events every Thursday in December. 

5. Lastly, do you have a special team member or employee that you’d like us to highlight?

I would like to highlight Stella! Stella is our Sales Floor Manager. She has taken it upon herself to ensure that the store is set for the holidays with staffing, product, and displays.  Without asking, she has put in extra hours to make sure we are ready for anything! 

Woohoo! Congrats, Stella!

If you find yourself in Lincoln Square, Chicago this Christmas make sure to drop by Timeless Toys and browse the diverse range of toys they have on their shelves. Their lovely staff will be more than happy to help you find the perfect gift for your kids (or loved ones), as well as gift-wrap it for you! You can find them at

Timeless Toys is for sure an amazing toy store where you can find new and classic toys alike. There’s no doubt that if you are looking for a gift and find yourself in the area, they will have just the right one for your needs.

You can find them at 4749 N Lincoln Ave, Chicago, IL 60625.

P.S.: If you are a stockist of our products and would like to enter to win a retailer of the week feature, please contact us at and someone from our awesome sales team will be in touch shortly!