Superpowers Series: Filippo Yacob

Sunday 18th November

The world is full of superheroes. In everything we see and do, there is some hero behind it! We want to share these heroes’ stories. To let everybody see the superpowers that go into making the world a better place, and how they use their creativity to save the world.

Today’s superhero is the Fantastic Filippo, founder of Pigzbe and Primo Toys, who uses his creative superpowers to make tech that encourages young girls and boys to explore the digital world they live in.

What is your superpower?

Product Ideation

What or who inspired your superpower?

It comes without warning, randomly connecting dots between subjects, activities, daily events. But it was nurtured by a really encouraging mum that growing up pushed me to be curious, and taught me to value learning through doing, and always encouraged my to explore my surroundings.

What has been one of your best inventions/creations?

I’ve created 2 things in my life I’m proud of. Cubetto, a tangible programming interface for children ages 3 to 6, which I co-designed with a friend and co-founder Matteo Loglio, and Pigzbe, a digital piggy-bank for children ages 6 and up which I also had the pleasure of co-designing with Kano Computer designer Jon Marshall.

How has technology changed what you do and influenced your life?

Access to physical computing for example, made it possible for me to develop the sort of toys and tools I would dream of, in the way I believe Tech Will Save Us products do for younger kids. Even just the awareness of technology being a kind of “fabric” that you can play with and mould to shape the things I dreamed of changed the way I saw myself as able to create the things I would invent in my imagination.

What is your favourite Tech Will Save Us kit and why?

Electro Dough kits of course!!! It’s the first one I was able to use with my 5 year old son Alex. I could see him trying to figure out how it worked, and I knew I could explain it simply and play along with him. He was being creative, and I saw a little bit of myself in the way he played.

“Tech Will Save Us” – agree or disagree?

Tech won’t save us, but humans that can create with it will. I agree with the mission, and with their unique approach to technology education.

If you’d like to keep up with Fantastic Filippo’s adventures, keep an eye out for pigzbe’s Kickstarter coming soon. Plus, you can enter their giveaway to be in for a chance to win a bundle of awesome tech toys worth $1500, including our Dough-luxe Universe and many others, by clicking here.

Check out his favourite kit: Electro Dough, which teaches about electronics and circuits while making light-up dough creations! Or browse the rest of our range by clicking here.


Got a superpower you’d love to show the world? Or you know another superhero? Fill out our Superpowers Series questionnaire or contact us at marketing@techwillsaveus.com ⚡️