25% OFF Site Wide. Use code: LEARN25

Why You Should Support Your Local Toy Stores On Small Business Saturday

Today, for Small Business Saturday, we are sharing the stories of some exceptional independent retailers we work with, to show you the people behind your local toy stores and why it is important to support them.

Local businesses are the heart of their community


Ottie and the Bea, an independent London toy store named after the owner’s two daughters, is a prime example of community spirit. Through regular book clubs and workshops run by illustrators, makers and authors they have created a space for parents and kids to come in, socialize and play. Manchester’s Our Kid welcomes parents and kids alike, by being a cross between a toy shop and a cafe, allowing parents to relax and have a coffee while their kids go through their selection of toys and gifts.

Independent toy stores choose quality over quantity


Selecting only the highest quality products, Edinburgh’s Bon Tot offers a carefully edited collection of design-led children’s clothing and toys. Their selection process focuses on toys promoting creativity and imagination, while making sure parents know where their kids’ toys come from and who crafted them.

Small businesses have inspiring stories


Toyville in Bristol is a true family business, run by parents Lindsay and Joel and their four year old toy tester, Xander. They opened their store after they struggled with finding different and interesting toys near their home and decided to do something about it. Their shop is a space where children can come have a play without having to worry about touching or breaking things and discover traditional toys that have stood the test of time as well as new toys that are set to be future classics.

Local toy stores put families first


Picking only the best toys, stores like Little Citizens Boutique make sure their products celebrate imagination and individuality, for families who want less big brands and more creativity in their lives. They hope to inspire parents to get on their hands and knees and play, through building a community focused around family life. As their founder explained, they ‘hope children can enjoy their innocence being surrounded by the best ideas that exist on the planet’ and grow up to be the artists and scientists of tomorrow.

Small Business Saturday is all about supporting independent stores like these, run by parents who wanted more for their own kids and decided to create spaces for all other parents who feel the same way. It means choosing quality products, giving back to your community and showing your appreciation for the people who work every day to inspire and empower your kids.